Why it matters: Restrictions are already applied to some of Google's generative AI products, such as Search Generative Experience
(SGE) and Gemini, but now the restrictions are more widely extended across Google's AI ecosystem.

• As part of these restrictions, Google will not show responses for a range of election-related topics including candidates, voting processes and election results on its AI products.

What they're saying: "We're taking a cautious approach because we want to get this right," the company said.

The big picture: The speed of consumer adoption around generative AI has forced tech companies to move quickly to address misinformation concerns, especially around the election.

• It's essentially up to the industry to regulate uses of generative AI around elections, as Congress has yet to pass any bills and federal agencies look unlikely to take any meaningful action on AI in elections this year.
• Most companies are adapting their existing election policies for their new AI experiences, including OpenAI.

What to watch: Generative AI will face one of its biggest tests ever on U.S. election night in November when voters will be looking for results online.